I recently picked up a copy of Jon Bonné’s book, The New Wine Rules, where he brings up a very good point: people are intimidated by wine. The thought never occurred to me before then. But after I had it in mind, I definitely saw it.
When you go to a restaurant and want some wine, what do you do? Get lost and just order the house white to be safe? Look for names you can pronounce? Do you get lost in the list of exotic names and instantly go to your safe choice you know and love (Barbera)? If you answered yes to any of these questions, think about why you do it.
Before I started touring vineyards and speaking to the actual people behind the wine for my job, I knew virtually nothing about wine beyond the basic types (Chardonnay, Merlot, Pinot Gris and so on) and that people like you better when you enjoy a dry wine… even though you don’t actually know what it means.
Once I started speaking to people at the vineyards, I saw such a passion for what they do. They’re not pretentious (most of them at least) and looking down on people for not knowing what veraison means, for example. They are passionate about what they do and they want to share that with the world.
So, with so many passionate winemakers out there killing the wine game, why do we settle for only the names or types we know? Why do we spend four times the amount we should at a restaurant for a wine we drink regularly at home for a fraction of the price? You shouldn’t. (Not saying markups are bad… just that you shouldn’t spend so much money on something you already regularly drink at home.)
Jon gives some solid advice in his book that I’m taking to heart, and maybe you can too. First, find a liquor or wine shop you like and become BFFs with the people who work there. Find people you trust and build a report with them. Don’t pretend to know more than you do. Trust them to help direct you because no one knows what’s on their shelves more than the people who stock them.
Second, you’re not being tested at a restaurant when you’re talking to the waiter about what type of wine you should order. Be clear about what you like and what you don’t like (and what you want to spend) and see what they have to say. If you’re unsure, ask for a taste to see if it’s your speed. If it’s not, try something else (but don’t try more than two. That’s bad manners).
Three, don’t save the bubbles for a special day. As Coco Chanel said, “I only drink champagne on two occasions: when I’m in love and when I’m not in love.” So if champagne on a random Wednesday evening is good enough for Coco, it’s good enough for us.
Overall, if you want to feel more inspired about wine or to feel more empowered, check out Jon’s book. You may find it helpful. Plus, it’s affordable and a quick read.